Ethical Guest Blogging for SEO

Guest blogging is a very well-known practice for building a good reputation for your website. It has been around for long enough because it has proved to bring good results. So, is guest blogging something you should do for your website?

Read also: Beginner’s SEO: Quick Tips to Boost Your SEO

What Does Google Say About it?

In all fairness, Google hasn’t completely excluded guest blogging as an acceptable SEO practice, but rather issued some warning about it. The reason for this being that people started using it too much and too often to raise the authority of their websites. As long as you are not trying to beat the system, guest blogging for SEO can provide you with great benefits.

What Is Guest Blogging?

As the name suggests, it is a blog post that is published on an external website that provides a link to your website. It has been considered as a good practice because it helps your website build a network of inbound links pointing towards it improving your SEO score. It all makes perfect sense – guest blogging for SEO can be quite a nice things to do, if done the right way of course.

How To Do It Ethically?

As we said before, Google has nothing against it as long as you don’t abuse it. Here are some important tips on how to properly do guest blogging for SEO. Following these simple steps will help you create good inbound links for your website thanks to ethical guest blogging:

1. Write for Relevant Sites

If you are in the make up business and you are writing a guest blog post on a car dealership website, it doesn’t make sense, does it? Stick to your field and only do guest blogging for SEO purposes for relevant websites from a related industry.

2. Keep Your Reputation in Mind

If the website you are guest blogging for has a bad reputation, then you should think twice. Bad external links can make your website look bad as well. Use tools such as the Moz bar to determine the website’s reputation.

3. Forget Keyword Stuffing

Same as with the content on your website where you should definitey keep away from using your keywords too often and out of context, the blog posts you publish on other website should live up to the same standard.

4. Create Genuine Content

Just because the blog posts are not on your website, that doesn’t mean they don’t need to be unique. If you are writing for several different websites, make sure you write a fresh blog post for each and every one of them.

5. Keep Anchor Text in Mind

Anchor text s a great place to insert keywords, but careful how you play with it. If you have too many external links with the same anchor text, that signalizes that the content is not organic.

  12/09/2018     2,195 Views