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SEO Analysis Tasks You Should Be Doing

When it comes to analysis, SEO is really demanding. It is crucial that you are following the latest SEO trends in terms of what to do and how to optimize, but analysis is well important. The reason for that is knowing where you are standing and what you need to change and improve. While every SEO strategy has a different checklist depending on the person who is in charge of it, updating that checklist is also very important. It will give you reassurance that you are on the right path. Here are the top three SEO analysis tasks you should be doing for your SEO strategy!

1. Indexing Analysis

Google’s algorithm is becoming smarter as you are reading this. It is no longer about the keywords only, it is about relevance and quality. Not all pages get to be shown in the search results. If you website is crawled by Google spiders, it still doesn’t mean that it is there. You can check that by going to Google’s index coverage report. Let’s put it simple – not all websites get to be shown in the SERPs. However, if you are doing your SEO properly, you shouldn’t worry about this too much. Websites that don’t make it to the SERPs are the ones that have broken elements, no canonicalization, dynamically generated content, low quality content and so on. Long story short, they are websites that do not provide quality to their readers.

In order to know if you are doing well, the index coverage report will tell you if your individual pages are indexed and if not, you can start asking yourself why and finding solutions. This is one of the important SEO analysis tasks you should put on your to-do list.

2. SEO Cannibalization

Yes, cannibalism exists in the SEO world as well. So make sure you are not competing with yourself. If more than one of your pages share the same keywords, you might be just doing that. While this might not be easily traceable, it is one of the SEO analysis tasks that can spare you a lot of trouble. There is a lot of competition as it is, you don’t need to be going against yourself. To do one such analysis, take your time and look at your individual pages. Make sure you are not targeting the same keywords in more than one occasions. Of course, overlaps can exist and that is absolutely fine. As long as the overlap is not greater than the difference in pages!

3. Make Use of the Findings

Doing the above analysis (and any other analysis, in fact!) is not limited only to your SEO efforts. We are talking about the results of the findings here. Doing any sort of data monitoring is one of the major SEO analysis tasks for everyone, but what you can do with the result of the analysis is much broader than just adjusting your strategy. Let’s say you are selling stuff online. You analysis can tell you which products are the most popular. If you are managing a blog, it can tell you what sort of content the users like. So basically, SEO can show you the way how to take on marketing and sales as well!

  28/03/2018     2,189 Views

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