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Ways to Use Social Media for SEO Boosting

It is not a secret that you can use social media for SEO -boosting purposes. On first glance, you might think that they are unrelated – after all, one is tied to the major social pages and the other one to the major search engines. However, that is not so black and white. The popularity of social media and the way people engage online has completely changed the way we view SEO. The approach is different, yet the goal is the same – more visitors, more engagement and bigger revenue. Here are some tips to use social media for SEO boosting!

1. Reaching Out

It is a common misconception that the more followers you have on social media – the better. True – but not at all costs. Even if you had millions of followers on your social pages, what does that mean to you if they do not interact with your brand? They key is finding the right followers, the ones who are actually interested in what you have to offer. Such followers serve in the same way as backlinks. They give a boost to your website, making it more trustworthy. You should encourage users to follow your page, share compelling content, and if you are selling things, give them the best offers or VIP membership privileges.

2. Spread the Word

Back to our previous point, the more your followers enjoy the things you post on your social pages, the more they will be happy to share it. Again, it all depends on you. If your content is engaging and popular, users are more likely to share it with their friends. Having more shares means that more people will see our posts. It is basically a chain reaction. This is actually external link building in a way, with the huge advantage of actually having links from real and genuine users. Work on your content, and don’t forget to pay attention to the important bits that will make it stand out. And of course, use internal link building as an on-page SEO strategy.

3. Building Your Image

Ultimately, what you want to do is build a nice image for your brand or website. You want to present it as a trustworthy source of information that people can rely on. However, you don’t always need to keep things serious. The next way to use social media for SEO boosting is to actually build an image which tells a story to the users. Letting users actually know that the people behind the brand are fun and engaging will make them like you even more. So yes, be sure to post content, but actually, make sure you also post funny pictures and memes, and encourage user interaction, for example, making a question.

4. Find Your Partners

Having a buddy is always nice, and the same applies to the online marketing world. If you are operating locally, find other similar websites or brands and provide yourself mutual support. For example, you can share content about the other brand, and they can do the same about your brand! If you are involved in activities in your community, make sure you take pictures or even post live videos. It is a reciprocal way of helping each other, and ultimately is a great way you can use social media for SEO purposes!

  05/03/2018     2,965 Views

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