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How Web Design Supports Your SEO

In simple terms, SEO doesn’t have too much to do with web design – you might think that. Yes, they are two completely different sides of the same cube, but in reality, web design supports SEO on a big scale. Not having your website designe optimized to fit your needs and provide support for SEO is one of the biggest mistakes you can do because you simply overlook it. Here is how web design can aid SEO, and what you should consider doing.

Web Design for a Purpose

Different websites serve different needs. It is evident that the website of a travel blogger looks entirely different from the website of the local shop. The reasons are clear. Because of that, when doing your website design you need to think of the purpose of the website. If you will be presenting photos, you need to optimize them to be the right size, right alignment and of course, not to weigh a lot since they will slow your website down. On the other hand, if you are running a webshop, you need to make sure that the design of the website captures the purpose and that it is easy to navigate through the buying process. So first, think of what purpose your website should serve.

Start Running a Blog

You might ask yourself the question – do I really need a blog on my website? In reality, you don’t, but blogs provide great SEO value to any sort of website. The apparent reason is, of course, being able to target keywords. You signal to Google that your website is active and that is being updated with new content regularly. On the other hand, even if you have a webshop and might you don’t need a blog, blog posts will still provide value to your customers if they are of high-quality. With a blog you can get more traffic on your site.

Optimize for Mobile

We have already mentioned that Google takes into great consideration whether your website is optimized for mobile devices or not. If it isn’t, you need to change that immediately because all of your SEO efforts are (almost) in vain. With the majority of the search queries coming from mobile devices, is only natural that Google will give priority to the websites that are responsive for mobile devices. In that way, having a properly designed mobile version of your website will directly influence your SEO in the good way.

Visuals

Visuals are important – let’s make that clear. But again, the design of your website needs to make your photos shine and make a statement. Images are the perfect place for inserting keywords. Adding ALT tags to your images is one of the things you should have on your on-page SEO checklist. Same goes for headlines – a good place for keywords. I personally love clean and minimal web templates that highlight the content and make it easily readable.

Web design and SEO can work hand in hand to deliver good results and an increase in revenue. SEO is no longer a simple and routine thing – it is so vast that even the design of your website is taken into consideration.

  05/04/2018     349 Views

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